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The Short Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward managed VH1’s “Tough prefer.” Over the course of six months, this mother-and-son duo highlighted their particular talent for promoting, suggesting, and sometimes offering a reality check to prospects finding really love. You should definitely in tv series company, the duo works Master Matchmakers to assist singles get a hold of a relationship through matchmaking and time coaching. Master Matchmakers provides tailored advice and vetted matches to singles nationwide. Now, the team has also innovated a mobile application called like Lab that authenticates the identification of a stranger before you go on a date. In all respects of dating, the Ward family members aids greater truthfulness and rely on.


In 2003, Steve Ward believed he was on their option to getting an investment banker. He was 22, merely out of school, and planning to begin his profession, but initially he made a decision to assist his mommy out together matchmaking business.

JoAnn Ward had a talent for coping with people, but not with technology. She had been utilizing submitting cabinets, and her child planned to improve this lady to an online database and web site. The guy expected it to be a fast work. After that, when a prospective customer asked him for a male’s point of view, he conducted his first intake meeting and started initially to recommend matches.

He met with all the client and matched this lady abreast of an initial big date. She and her day struck it well and happened to be eventually interested to-be married. Steve’s initial introduction had been a rousing achievements, and simply such as that he was addicted.

An additional generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides individuals toward satisfying relationships with honesty and authenticity. He’s well-practiced at offering advice to singles. Alongside his mommy, the guy co-authored a manuscript known as “Crash Course crazy.” Throughout his undertakings, he hopes to enhance the online dating knowledge for singles.

Master Matchmakers conducts face-to-face interviews and background records searches to carefully learn customers before sending all of them out on a date. Certified coaches and certified therapists work as personal mentors and a separate group of full time matchmakers function side-by-side with these mentors to ensure conscientious, hand-selected introductions coupled with tailored advice from many years of specialist knowledge.

With the aid of a widely viewed television show, “Hard admiration,” this small regional matchmaker broadened into an across the country boutique, offering singles in all 50 says.

“We’re facing board any where from 20 to 40 new clients 30 days today,” Steve mentioned. “We have now developed into a full size solution effective at aiding anybody who labors crazy.”

nowadays, by using innovation to boost the online dating longevity of singles, Steve has actually pioneered a cellular program called prefer Lab, that may confirm your picture, authenticate their particular identity with an individual understanding quiz or cellphone search, and manage a criminal record check also.

“In an age of conference over cellular very first in relation to matchmaking, we designed appreciation Lab to present confidence as something on whole matchmaking business,” Steve explained, “but for those searching for a high-touch, personal expertise we will consistently supply our very own best-in-class, individual mentoring and expert matchmaking services.”

Steve and JoAnn Honed Their Date training through “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their company impulse, social intuition, and style for telling it enjoy it is always to display all that a matchmaker tends to be and carry out. Thus, he along with his family members soon garnered a lot publicity and interest, culminating in VH1’s truth tv series “Hard appreciate,” which ran for six times.

From 2009 to 2013, Steve and his mother managed and developed this program about singles and couples in various stages of internet dating and union crises. They may be simple individuals who know how to get results.

“Thanks a lot much for guiding me personally along the ‘dating quest’ that led to Ryan. We have been therefore pleased. He adds a whole lot to living that I would personally struggle to make by yourself. I never ever thought in soulmates before, but boy am I a believer today!” — Maya, a Master Matchmakers client

After season one, Steve acknowledged the helpfulness of a really love bootcamp, of reading from someone who will tell you the truth about your self and your interactions. He decided to add a date mentoring service to complement and bolster their unique matchmaking.

“We wanted to provide alternative options we could include value to someone’s love life,” he told united states. “We started initially to establish a course that individuals thought ended up being extremely distinctive and personalized, based on the method we were noted for: hard love.”

The interest in the tv tv show while the development of the web at the time enabled Master Matchmakers to syndicate their unique solutions all over the country.

Date Coaching, Matching, and Vetting for folks in most 50 States

Master Matchmakers has changed plenty since 2003, when publishing and sending images via a pc was boring and cumbersome. In the past, it absolutely was a market criterion that matchmakers won’t program their customers photos regarding prospective date. The consumer must trust their unique expert evaluation of appeal and being compatible.

Today scientific improvements enable Steve and his group to delve further and provide a lot more than simply an image. Down to the very last detail, these matchmakers would like to know every thing so that they can create a knowledgeable match. The full bio and history check is actually regular working process of this exclusive matchmaker.

Bringing personalized solution into the entire nation, the Ward family members has the ability to assist hundreds of eligible singles get the person of their desires.

An egalitarian matchmaker, Steve denies the idea of an antiquated business model where males shell out exorbitant prices in order to satisfy ladies who spend absolutely nothing. Master Matchmakers addresses females pretty and pleasantly.

“I focus on a high-end woman,” Steve stated. “I serve ladies who are extremely determined, winning, appealing, knowledgeable, and looking to fulfill their own equal or better.”

Date Coaching

In their day training, Steve sets an emphasis on identifying possibilities and being ready to accept acting on them. The guy encourages self-awareness, perhaps not self-consciousness. The guy covers shifting the paradigm and getting rid of self-imposed barriers to ensure the customer is ready to fulfill “the only.”

“My coaching provides them with the opportunity to optimize the options that come their particular means also to observe those possibilities,” the guy revealed. “i am a numbers guy, therefore it is about regularity and readiness.”

The guy with his group of educated mentors satisfy face to face to identify patterns, break bad routines, making an idea based on how locate, kind, and maintain an excellent commitment. It’s no surprise the website defines day coaches as “the blade and shield inside relationship.”

“Oftentimes we simply work on assisting people develop their particular heads,” Steve mentioned, “to try and think about the reason why it could work– perhaps not why it will not work.”


These matchmakers suggest available. Their job should organize introductions with appropriate and vetted people. Clients agree upon a specific amount of introductions beforehand, while the matchmakers produce a tailored strategy backed by decades of expertise when you look at the dating online game.

“we are extremely tactical about this,” Steve mentioned, “therefore we give comments on the way. We allow the client sincere positive criticism which they won’t get virtually any way.”

Grasp Matchmakers take their time interviewing and getting to learn their customers in order to make better matches. The purpose, Steve said matter-of-factly, is to obtain eliminate the client by pairing them with a compatible match.

Often this simply means providing some guidance (or a strongly worded real life check) to consumers. The frame of mind associated with the solitary is simply as important due to the fact individuality of the go out.

Also essential, Steve informed united states, will be the capacity to talk sensible objectives. “I learned over time to walk a superb range between offering some body hope and offering somebody delusions.”

Background Checks

Before facing any customer, Master Matchmakers carefully investigates see your face’s back ground. Including sets from social media users to criminal record. The team features a wealth of data at their unique convenience to ensure that each of their customers are on the up and up.

“By far and away, we possess the biggest level of immediate access to managed data — above other matchmaker in the country,” Steve boasted. “We’re essentially, regarding intents and reasons, private investigators.”

Grasp Matchmakers just symbolizes people after vetting their history. Whoever signs on agrees to these an arrangement. Fostering depend on and honesty, these matchmakers make sure their clients are upstanding people worth getting coordinated. This unique feature gives the team an aggressive advantage for singles wanting some extra protection and in-depth investigation.

“we have integrated countless innovation over the last few years,” Steve said. “That allows all of us doing the jobs more efficiently and more efficiently than many other matchmakers available to choose from.”

Love Lab Uses criminal background checks maintain Daters Safe

Recently, Steve has taken on a bold venture, creating a matchmaking resource for singles. He is taken the confirmation technologies utilized by Master Matchmakers and condensed it into a mobile app called like Lab. Today anybody can look online to verify the identity of a romantic date before meeting personally.

That is an important item for singles exactly who set themselves at an increased risk by taking place a date with someone they don’t actually know.

“you want to become a directory,” Steve explained, “to verify dating users and simply assist people acquire more value off all those apps and solutions.”

Really love Lab uses Master Matchmakers’ vetting processes to deliver the current dater some satisfaction. Prior to going on a romantic date, consumers can login discover if someone is just who they claim getting (and the things they state they resemble).  This free mobile software premiered in September 2013 features been broadening the reach from the time.

“we are in the course of an evolution of your item,” Steve mentioned. “We want to be an independent confirmation solution for the entire matchmaking business.”

The app lets people self-verify unique identity and check on the identification of somebody otherwise. Eventually possible enter an unknown number, email address, or login name of a Love Lab profile to find out if some one you found using the internet had been confirmed. Everyone must verify their particular details. You’ll verify your images, such as, by taking and publishing an immediate selfie to Love Lab which determined and when compared with the profile pictures for likeness.

With a comprehensive and conscientious verification procedure, these online dating innovators aspire to make a product that reduces the dishonesty, fraud, and danger widespread in online dating.

“I am not so worried about making a ton of money right away. I’m really trying to build something that individuals are likely to want to use and advise — and a site that resolves a very major issue.”

The Master Matchmakers Team Has a Close-Knit, group Feel

Master Matchmakers is actually a family-run company. JoAnn Ward is the President, the woman daughter may be the President, and her daughter will be the Executive Director of Client Relations. Nearly all their matchmakers and day coaches happen making use of the company for many years and are also seriously committed to the prosperity of every customer.

“We run Master Matchmakers like a household. We now have a tremendously boutique-style method,” Steve explained, adding, “My mom has actually constantly mentioned that the single thing that innovation can’t replace is private solution.”

JoAnn has a radiant personality that sets the tone when it comes to organization as one. The Ward household is about advising it enjoy it is and assisting individuals when you’re direct.

“We take an equal show associated with the duty within the business,” Steve stated, “but she actually is way more associated with production the success in our customer’s physical lives.”

Not too long ago, Steve has taken a lot more of a step straight back from customer strive to focus on the continuing growth of the Master Matchmakers company and growth for the Love Lab program. The guy lets their mom make reins from the client part, the actual fact that they don’t usually agree regarding the the proper approach.

“There is disagreements concerning all of our consumers all the time in fact,” the guy said good-naturedly. “When we differ, though, i allow her to win because we made a package a long time ago that she would have last proclaim within the matchmaking organization and I might have last proclaim throughout the enjoyment undertakings.”

That contract has proven becoming beneficial to all involved â€” this mother-son team balances both off to supply daters personalized assistance and technological convenience.

Triumph is actually Measured by How Happy the customers Are

Over recent years, Steve has experienced numerous achievements stories of delighted lovers who met, fused, and discovered love as a consequence of Master Matchmakers. Their particular customer reviews web page is filled with testimonials from satisfied customers.

“I’d like to think that 99per cent of those who hired me would do it-all over again,” the guy stated, “and that I’m happy with that.”

The guy told us about a specific girl who was simply wise and effective but in necessity of some advice inside her relationship. Steve took their on as litigant and began instructing the girl to get more open-minded. He matched this lady with a few solitary guys but had not found a perfect fit.

To increase understanding of the woman personality, Steve requested this lady to offer a personal reference letter. Her feedback amazed him. “She felt comfortable sufficient to go to an ex who was already remarried,” the guy recalled. “She truly opened up to him and acknowledge that she is experiencing this experience, doing a bit of soul-searching and reflecting on what she could carry out in a different way to meet up ‘the one.'”

The woman ex wound up supplying the girl path back into really love. He advised she meet a buddy of their. The catch had been that friend lived in Seattle while she lived-in nyc. But she’d already been coached to-be open-minded to possibilities, therefore she consented to give it chances. After some successful times, she finished up transferring to be nearer to this man, who’s today her fiancé.

“She provided me with this stunning recommendation for conference this individual,” Steve mentioned. “the reality that I could indirectly affect someone so as that, also without adding her to ‘the one,’ she still credits me — for me, definitely one thing to end up being proud of.”

Master Matchmakers Blends Personal provider With Technology

Instead to become an investment banker, Steve Ward features used their skills as an entrepreneur, representative, matchmaker, and big date mentor to propel Master Matchmakers to the scientific get older. Their particular newly created app, enjoy Lab, will be the next thing in offering singles a safe internet dating ecosystem with complete criminal background checks.

“We’re in a position to look into some people’s back ground extremely completely — much more carefully than any additional matchmaker available,” Steve mentioned. “I’ve essentially shrunk that technologies into fancy Lab, but Master Matchmakers nevertheless makes use of it for our consumers’ reasons aswell.”

With upfront information, hand-picked suits, and verified dates, Steve seems to corner industry on online dating from beginning to end.

“the focus is truly being able to provide beneficial resources to individuals when you look at the whole matchmaking ecosystem,” the guy stated. In the event the high praises of his former clients are any indication, he’s been tremendously profitable up until now.